Designing effective custom point of purchase displays requires careful consideration of several factors. Whether your client is looking for unique displays for a new product or trying to break into a new market with a bestseller, custom POP displays from Beistle will deliver results. Here are 5 key considerations for designing a custom display:
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1. Know your audience for your custom POP display
Knowing your audience is an essential part of effective and disruptive marketing. Ask yourself “Who are you trying to reach with your display?” Understanding your target audience's demographics, interests, and shopping habits will guide your design choices. For example, a display targeting young tech enthusiasts might be sleek and minimalist, while one for families with children could be more colorful and interactive. Once you know your target audience, you have an excellent starting point for designing an effective POP display.
2. Focus on clear messaging for an effective point of sale display
Clarity is key when it comes to point of purchase displays. Your display should quickly and effectively communicate your brand message and product benefits. Use concise, easy-to-read text and eye-catching visuals. Avoid cluttering the display with too much information or competing visuals.
3. Choose the right format and materials for the best POP display Execution
The right format and materials play a big part in designing an eye-catching point of sale display. Consider the type of product you're promoting and the retail environment where the custom display will be placed and design accordingly. Floor displays, counter displays, and hanging displays are all common options, each with its advantages. The materials you choose should also be durable and visually appealing. Cardboard is a cost-effective option for durable and easy-to-put-together POS displays.
4. The structural design of your custom display is a key consideration
As you design your custom display, consider the structural design. Use a design that best showcases your product, maximizes product sales for your limited footprint, and is quick and easy to assemble. Beistle custom displays are both durable and easy to assemble, making them a great choice for effective custom retail displays.
5. Track and measure results of your custom POP displays to gain insights
Once your display is up and running, tracking its effectiveness is important. Monitor sales figures, customer engagement, and brand awareness to see if your display achieves its goals. Use this data to inform future display designs and make adjustments as needed. This information will help inform best strategic decisions as your marketing effort continues.
With these 5 considerations, you can create custom POP displays that grab attention, communicate your message effectively, and boost your sales. Get started designing your new point-of-purchase display by requesting a quote today!
